Fearless. Passionate. Experienced.

“I am tremendously proud of the impact that I have made in providing quality marketing strategies and digital solutions to hundreds of hotels, both branded and independent for over 20 years, across the globe.”

– Teri Merritt

Let me help you achieve your business goals.

We are a brand strategy and marketing consultancy specializing in the hospitality and tourism industry.  

  • Brand Strategy, Positioning & Identity
  • Multi-Channel Marketing, Advertising & Performance Analytics
  • Digital Marketing & eCommerce
  • Strategic Consulting, including business plan & integrated marketing strategy development
  • Solutions to overall marketing & distribution strategies to meet business objectives.
  • Support new development deals including consumer research and competitive market analysis.
  • Organizational development & staffing models
  • Meeting facilitation & planning workshops
  • HOW WE DO IT:
  • Identify new opportunities to engage with existing and new clients
  • Evaluate existing marketing materials, social media and advertising, determining how successfully these target customers and generate sales
  • Shape company branding, the identity of a company and how well it resonates with the desired demographic (is it professional? unique? recognizable?)
  • Maximize lifetime customer value by getting former customers to return more often, perhaps with new product or service opportunities
  • Improve client engagement through social media, creating innovative campaigns on various media that are integrated for optimal success and managing interactions with customers
  • Coordinate content platforms such as website, blog and landing pages
  • Write content mindful of Search Engine Optimization keywords to generate organic search engine rankings
  • Manage email and social media marketing campaigns, online advertising, mobile and local marketing
  • Track and review analytics and conversions to benchmark success and achieve optimal results
  • Provide online digital marketing training

Services

Branding

It all begins with establishing your brand. Including naming, identity, logo and word marks through to complete brand manifesto and brand persona.

Marketing Plan Development

The creation of a detailed marketing plan, determining the appropriate marketing message, and identify the appropriate marketing and channel mix to get the message out to the target market.

Marketing Plan Execution

Complete implementation of the marketing strategy. Including monitoring results and tweaking campaigns as they go to ensure that hotels and owners get the best results from their marketing efforts.